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Commercialization and invention: How do companies use innovation toadvantage themselves? Invention is a process of coming up with a new solution to an existing problem. It’s the result of hard work and creativity, and can bethe key to businesses’ success. But it can also have negative consequences ifused incorrectly. Here are three examples of how companies have used Invention toadvantage themselves: GEICO took advantage of the original jet engine design to create the world’s first jet-powered car....